Pitching ideas and generating movement is like throwing snowballs >>

Throwing Snowballs is a creative catalyst. A company in Amsterdam founded by Joanna van der Zanden whom enjoys transforming ideas into real projects that get people moving, buzzing, walking and rolling in the same direction.

Throwing Snowballs thinks interdisciplinary and stimulates cultural crossovers. Working together is always part of the game. The main goal is to initiate and realize projects that connect art and design to society and encourage critical and creative thinking.

Sometimes a snowball needs to roll and grow bigger. Herefore the foundation Making Snowballs is founded. One rolling is Make a Forest, a worldwide cultural manifestation connected to the United Nations International Year of Forests 2011.

At the same time Joanna works for various clients as artistic director, curator, teacher and advisor. She has an extensive experience with the development and realisation of public events, exhibitions, symposia, workshops and publications in the field of art, design, fashion, architecture and curation.

Feel free to catch a snowball or throw* one back!

*Throwing a good snowball requires a talent to engage others, a pragmatic approach, good feeling for timing, flexible navigation skills and the willingness to get off moral high horses.

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